Public relations is a newly recognized aspect of business, but an important one at that. In order for any business to succeed, it needs to attract customers. Advertising and marketing reels in customers, but a company will only successfully keep its customers when it relates to its audience. Nowadays, it is so important for a company or business to maintain a good image within the public eye, and PR practitioners are the ones in charge of doing so. This blog will aim to showcase both effective and ineffective PR campaigns in an effort to prove its significance in achieving a successful business.
I am interested in the topic of public relations for two main reasons. The first being that I am majoring in public relations, and the second being that I have seen the diverse need for public relations in several different fields. The internships and jobs that I have held have given me insight into the importance of PR in virtually any business. The campaigns that I have studied have shown me how good PR work can improve a company or brand, such as the extremely successful Obama 2008 political campaign. On the other hand, I have also seen how easily mismanaged PR can take down a business or brand in the blink of an eye.
I have thought about several different posts that I will make, and most will break down successful and unsuccessful PR campaigns. They will be a lot like mini case studies that will outline the components of each campaign as well as the effects that each campaign had on the company. A typical PR campaign can have several components, and its success is measured in "number of impressions." This term refers to the amount of people that the campaign reached. The higher the number of impressions, the more successful the campaign was.
Within the blog, I will include several case studies from all types of businesses including healthcare, political, automotive, entertainment, and lifestyle. I would also like to dive into instances where a PR team was called upon to help manage a major crisis, such as the Malaysian Airlines disaster and that time customers found poison in Tylenol.
Publicity within the entertainment field spikes my curiosity the most because of my experience working at an entertainment PR firm. Entertainment PR is quite different from the corporate PR world. An entertainment PR agency's client is a human being, not a corporate entity, which alone requires a completely different approach from the traditional form of public relations. So, in my blog, I will focus a couple of posts on the exploration of the publicist's role in the entertainment realm.
All in all, public relations is a topic that peaks my interest because of its diverse nature and importance in today's world. It is also a topic that most people don't know much about, which is why I am looking forward to researching the topic. In the end, I hope to sway my audience into seeing the significance that PR has in their every day lives.
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