Web 2.0

So, I recently read an intriguing article about "Web 2.0." (You can find it here) With the introduction of "Web 2.0", the importance of public relations sky-rocketed. Businesses had to find a way to interact with their publics on multiple web platforms, which is why the article resonated with the ascending importance of PR in the early 2000's. Below I have detailed a brief summary of the article, but I highly recommend that you check it out for yourself.

     Tim O’Reilly, author of "Web 2.0," is the founder and CEO of O’Reilly Media, an American media company that publishes books and web sites. In the article, O’Reilly writes about the emergence of a new kind of Internet. He explores the differences between the companies that first emerged as successful in the beginning stages of the Internet and those that became successful later on. He includes analyses of Google, Yahoo, Netscape, AdSense and Overture. O’Reilly provides insight into the qualities of the companies that have emerged in “Web 2.0.” Those qualities include: providing services with cost-effective scalability, trusting users as co-developers, harnessing collective intelligence, using software over a single device, using lightweight user interfaces, development models and business models, providing great customer service, and control over data. O’Reilly has strong opinions and uses relevant examples to back up his ideas. Anyone that is curious in the Internet business would easily find this article to be beneficial.